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	<title>toniBlog &#187; application</title>
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	<link>http://www.the-arm.com</link>
	<description>A weblog about Methodologies for Development</description>
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		<title>A cool guy, a cool software: Balsamiq application mockups</title>
		<link>http://www.the-arm.com/2008/11/a-cool-guy-a-cool-software-balsamiq-application-mockups/</link>
		<comments>http://www.the-arm.com/2008/11/a-cool-guy-a-cool-software-balsamiq-application-mockups/#comments</comments>
		<pubDate>Wed, 19 Nov 2008 09:03:24 +0000</pubDate>
		<dc:creator>toni</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[agile]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[cool]]></category>
		<category><![CDATA[flex]]></category>
		<category><![CDATA[mockups]]></category>

		<guid isPermaLink="false">http://www.the-arm.com/?p=314</guid>
		<description><![CDATA[Balsamiq mockups is a cool application to quickly, easily write applications mockups and share them on the web, some benefits taken from its website:  Improve your Usability Explore Different Designs in Minutes Get to Agreement Early with a tool everyone can use Cut down spec-writing time Spend your time coding, not churning Use it with your clients, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.balsamiq.com/products/mockups">Balsamiq mockup</a>s is a cool application to quickly, easily write applications mockups and share them on the web, some benefits taken from its website: </p>
<blockquote>
<ul>
<li>Improve your Usability</li>
<li>Explore Different Designs in Minutes</li>
<li>Get to Agreement Early with a tool everyone can use</li>
<li>Cut down spec-writing time</li>
<li>Spend your time coding, not churning</li>
<li>Use it with your clients, Letting them help you bring their vision to life</li>
<li>Integrated in the way you work, Web, Desktop or Web Office</li>
</ul>
</blockquote>
<p class="pitch">Thanks to <a href="http://www.linkedin.com/in/alagna">Alberto</a> that forwarded me this <a href="http://www.funambol.com/blog/capo/2008/11/italian-software-story.html">blog post</a> about the creator of this nice piece of software:</p>
<blockquote><p>The story is about Giacomo &#8216;Peldi&#8217; Guilizzoni, a former Senior Software Engineering Lead at Adobe in San Francisco, who moved back to Italy and started a company called <a href="http://www.balsamiq.com/company">Balsamiq</a>. </p>
<p>His company is actually a &#8220;Micro-ISV&#8221; or a single-employee company. That is, a guy in a studio. A guy who wrote a product called &#8220;<a href="http://www.balsamiq.com/">Balsamiq Mockups</a>&#8221; which allows anyone to build a mockup of a GUI: the genius is that the mockup resembles one you would scribble on a piece of paper, rather than a computer one. It sells online for $79.</p>
<p>To make the story short, the product is fantastic and he grossed over $100k in five months. And the business is growing fast.</p>
<p>Why do I know? Because <a href="http://www.balsamiq.com/blog">he made it all public</a> in his blog. He promised he would do it. And you have all the measures of his business (and how much he is donating to non-profits).</p></blockquote>
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